Tracksmith – A New Brand From Rapha Co-Founder

Tracksmith is a running wear brand fresh out of New England, headed by a former Yale student and the co-founder of Rapha. Matt Taylor was a successful college cross country and track athlete, while Luke Sheybeler helped create one of most iconic cycling brands of the last decade. Tracksmith is taking running apparel back to its roots by combining classic Ivy-League style with modern sportswear technology.

T-shirts, shorts and mesh jerseys make up the first small but concise collection for Tracksmith, and despite catering for the more athletic of consumers I can see this brand becoming somewhat of a swap-over label between function and fashion. Their debut lookbook is shot exceptionally well and almost makes you want to get out on the road and punch out a few k’s. Tracksmith is a fresh take on athletic apparel and can purchased online.

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