Too often as consumers we are presented with a finished product that offers little information about the methods involved in its creation. Now, more than ever, we’re asking brands to share more about their production and processes to better understand their products. As such, we’re starting to see brands put the same emphasis in telling us about their product story as they are about the end result and Jacobs Creek is one of those brands. They recognise that the unique approach of finishing off their new Double Barrel wine in a whisky barrel is just as important as the finished product. It’s this finishing touch that sets it apart, creating an intrigue both on the shelf and in the glass. The emphasis that Jacobs Creek Double Barrel puts on its unique process and finishing touch, had us thinking about other disciplines whose crafts possess the same qualities, one of which is the art of interior design.
TomMarkHenry is a fresh-faced interior design firm based in Glebe owned by Jade Nottage, Cushla McFadden and Chloe Matters. Jade and Cushla are graduates of Interior Architecture (UNSW) with many years of industry experience between them, while Chloe brings with her a history in real estate and property development. It’s this mixed skillset and experiences that attribute to the diverse, and unique output of the company. The female design trio has identified a gap in the market; recognising client’s need for full service involvement of all senior partners from start to finish with a personalized tailored service.
I met with these three incredibly talented and passionate women to talk about interior design, and what I was really keen to understand was the process that goes into creating what they believe is a perfect finished product for their clients.
“It’s about understanding the client, delving deep into their interests, teaching them about the process and helping them find out what they want. We don’t ask direct questions; it’s less about what colour you like, it’s more about what’s your favourite place to travel, where do you go to relax. Lifestyle cues and interests that help us understand more about their environment. We extract information from them that they think won’t be relevant, but it’s these small cues and interests that help us develop our ideas and create a space that they feel connected too.”
It became apparent very quickly that for these designers, the process is just as important as the finished result and once you start to understand the ‘why’, as well as the ‘what’, a world created by a designer suddenly comes to life with new meanings and interpretations.
It’s this innate understanding of the client that enables TomMarkHenry to produce a unique environment that resonates with each and every client. But it’s not without its challenges, as Chloe explains. “We always find ourselves challenging the brief, then we challenge each other, we constantly critique ourselves and by doing so we learn from each other.” As such the end product is a result of much discussion, endless collaboration, some wins and many losses. It’s this back and forth that goes unseen in the finished result, and only once you understand the ever-evolving process you begin to realize that, within these images, there is a reason and a purpose for each and every design decision.
On TVG we’ve seen an increased interest in design-focused content amongst our readers, specifically architecture. Like their fashion, we see guys caring more about their home environments and the way the represent their interests through design. With this mind, I asked Jade, Cushla and Chloe whether their approach to design changes when it’s a space for a guy. “They are more sure of what they want, more often than not it’s about clean and simple design,” says Jade, “I think guys need to connect with a space more, we need to help them understand the story behind their homes, who an artwork is by, what it’s about – so they can share that with their friends.”
That’s perhaps the most beautiful thing about what TomMarkHenry creates. They’re designing spaces that people then live in – these people then create their own experiences within those spaces. “The design process is based on the fact that someone will live in that space. When we finish, the project starts a life of its own” says Cushla. The finish truly is just the beginning when it comes to their artform.
But the process doesn’t stop there as Jade explains, “we love to follow up and talk to the client about their experience in the house, we want to know how they engage with it, how they interact with it, and we often find that they love things that we didn’t even consider, which helps us evolve our own design process.”
Jacobs Creek through their new Double Barrel offering have re-defined their wine-making process, emphasizing their unique approach and showing people that there’s more to wine than the finished product. It’s these finishing touches on Double Barrel make it stand out on the shelf, and the palate. TomMarkHenry take a very similar approach to their projects, where the finished product is but an amalgamation of a thoughtful, refined and detailed process, and it’s only through an understanding of this process that we can truly admire their work in full.
Sponsored By Jacob’s Creek Double Barrel