The Jack Daniel’s Honey Swarm Series – Sweethearts Rooftop, Sydney

Sponsored by Jack Daniel’s Honey

Jack Daniel’s Honey and The Versatile Gent have again joined forces to bring you a unique content series across the month of February. JD Honey is all about ‘the swarm’, the gathering of people, the congregation of friends, the grouping of fun loving humans who in their spare time hunt down places of interest to spend their precious time, socialise and drink. As we go full steam ahead into the final month of Summer there’s no doubt that rooftop bars across Sydney will continue to facilitate such swarming behaviour.


Rooftop bars were made famous by New Yorkers, as they began utilizing unused space in the urban jungle to create hidden sanctuaries of drinking pleasure. Jump back to Australia and we’ve started to see the rooftop bar catch on in a big way. We recently caught up with Group Bar Manager of Keystone Group Jason Williams to chat about Sweethearts Rooftop.

What is it about rooftop bars that people swarm to?

Rooftop bars are particularly popular in urban areas and I think ultimately their popularity is due to the fact that they offer an escape from the hustle of city living and even a bit of fresh air, away from the urban jungle beneath!

How did the idea for Sweetheart’s come about?

The idea for Sweethearts really came about when The Keystone Group first bought Sugarmill Hotel. We realized that the rooftop concept was quickly gaining momentum both locally and overseas and the space really leant itself to a great rooftop spot right in the heart of Kings Cross.

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What’s the vibe like at Sweethearts?

Really relaxed, fun and inviting! We have very versatile seating that caters for everything from large groups to small intimate dinners. It’s a great spot for weekends or even a mid-week catch up with friends. We have a range of beers and ciders plus wine of tap and a great cocktail list.

Who is coming to drink there?

Our crowd is really diverse but at its core we tend to see a range of young professionals and locals dropping in for a drink and something to eat. I am continuously amazed by the way so many of our guests end up joining groups and drinking together all night.

How would you use JD Honey in a drink?

We love a tall refreshing JD Honey Buck with dry ginger ale and lemon

It also makes a great whiskey sour.

What’s Sweetheart’s got that no one else does?

The best happy hour in Sydney! Our staff are also a big draw-card and love to engage in great banter.

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JD Honey Buck with dry ginger ale and lemon


Jason has developed a winning combination of cool and comfort at Sweethearts, hence the regular crowds and friendly faces. However, to help you understand the venue a little more we’ve thrown over the TVG lens and answered four simple questions that’ll make sure you go at the right time, look your best and be with the right crowd.

When to go: Friday, Saturday and Sunday afternoons into evening are when this place really comes alive. The music situation is strong, with DJ’s playing all weekend. Seating become scarce later in the night, so get in a little early to secure a table, or be happy to float around and make new friends.

What to wear: Assume you’ll be at Sweethearts after sunset, so dress accordingly. During the summer days we’d rock chino shorts, your favourite t-shirt (as long as it’s plain white), a pair of white sneakers and your best sunglasses. Come the cooler months, tuck under a heater in a your khaki pants, denim spread collar shirt and navy jacket.

Who to bring: Perfect spot for your mates twenty-something birthday party, or a long overdue catch up with old work mates. It sits nicely between a venue you can’t say no to, and one you don’t feel like you won’t fit in to.

How much to bring: Eating and drinking you’ll get away with $100.

Throughout February JD Honey and TVG are giving you and 6 of your friends the incredible chance to win a weekend away at a Hamptons style house at Pearl Beach, NSW. To enter this amazing competition jump over to the application page, throw in some details and you could be our lucky winner. Enter HERE.


Win a weekend away at this Pearl Beach Palace – Click to Enter


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