As a watch enthusiast I think it’s key to appreciate all interesting offers from any brand that is doing things well. As I’ve said before, knowledge is power and it’s far better to tell someone you are not familiar with a certain brand then to write it off because you don’t know anything about it or you have seen one or two models you didn’t like. Arm yourself with the information to refute the fool who quickly dismisses a brand they have no idea about – nothing is more quietly satisfying then doing so.
Today I’m writing about an astounding achievement from a relatively commercial and value orientated company called Sekonda. Sekonda has been the highest selling watch company in terms of volume, in the UK for the past 20 years. It was created in 1966 and originally market Soviet made timepieces but cut all it’s Soviet ties with the break up of the USSR. Today the company is best known for excellent value for money, producing watches under a number of sub brands for women, fashion and outdoor lifestyle. Now let’s get this straight, I’m not telling you to go out and buy any Sekonda watch and expect you won’t be laughed at when you produce it amongst a troop of other fine timepieces, but this brand is a perfect example of what I was talking about above. There is one piece from Sekonda that has turned heads in the industry of haute horology, the Sekonda Skeleton Tourbillon. This is the watch you will bring up when a Sekonda owner shows you their watch and says “Do you like this?” Instead of lying to his face or saying, no it’s cheap asian shit, you can say, “Oh Sekonda, they’ve just made an astonishing tourbillon that presents unrivalled value for money and looks stunning, sure I know Sekonda.” Thus leaving the clueless Sekonda owner very happy with your response. Whether you’re talking about Sekonda or not, adding this watch to a conversation will portray a level of knowledge other enthusiasts will respect.
So lets get to the watch. I’m a Gerald Genta fan, from which I think this watch takes a lot of its design influences from. For those of you who are unfamiliar with Gerald Genta he is the man behind the IWC Ingeniuer, the Patek Nautilus and of course the AP Royal Oak, which shares very similar angles to this piece. At first glance this watch is quite engaging, I can’t help but feel photos don’t do it justice but seeings as the only person who stocks it is the prestigious Marcus Watches in London I haven’t yet had the pleasure of getting hands on with it yet and taking in it’s raw beauty.
To consider a brand is making a watch with a tourbillon movement and retailing it with a price that contains only 4 numbers is almost unbelievable. This watch features a manual winding Calibre HS 2233 tourbillon movement with a balance rate of 28,800 vibrations per hour and a power reserve of 4o hours. The tourbillon cage is set at the 12 o’clock position which I think is nestled neatly among the arabic numerals. The diamond cut lumed hands are thick enough not to be lost in the skeleton movement and blend effortlessly with the bezel and overall design. To put this watch in perspective, the IWC Portuguese Hand Wound Tourbillon we used in our editorial shoot cost a eye opening $70,000, sure it has the prestige associated with the brand and was made of gold but when comparing the bare bones fact that both watches are tourbillons it’s quite a difference.
I admire Sekonda for making a step into the upper echelons of the industry. It’s such a dramatic step forward I’m having a hard time understanding why they even branded it Sekonda because it’s so far from the rest of the range mechanically. This watch has certainly got my attention among a host of others who have deemed it impressive enough to be retailed among the most important watches in the world at Marcus in London. This watch presents a cracking topic of conversation between enthusiasts and at this price challenges the big brands who price similar movements so high.
Findwatches.co.uk are the only online retailer in the world. Check out the video they’ve done of the tourbillon ticking away. Awesome.