Tequila Avión Launches in Australia

Tequila Avión celebrated its launch in Australia on Wednesday night with a fabulous soiree at the Ivy Penthouse. Guests were treated to an array of delicious Tequila based cocktails and food, as well as music from DJ Aeroplane who was flown in especially for the event.

Tequila Avión (meaning “airplane” in Spanish) defines a new standard of quality and taste. This “taste elevated” journey uses the world’s finest Blue Weber Agave found in the highest regions of Jalisco, Mexico produced through a rare distillation and ultra slow filtration process and it tastes sensational both mixed and straight.

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Before you ask yes, it is the Entourage Tequila and apparently this is how the story goes.

Marquis Jet tycoon Kenny Dichter had just launched Avion in New York and California and had grown up with Doug Ellin. Ellin said he was plotting out this season and called Dichter for help, ‘I need a business for Turtle’, he said. Dichter and his partner Ken Austin were planning Avion’s debut so Ellin proposed using Avion in the show but told them they had no say in how he used it. Suffice to say I think it worked out!

Avión is not an inferior product hidden behind the shining lights of Entourage and fancy parties, it’s seriously top notch and presents as a versatile spirit for mixing and drinking straight. In 2012 the brand secured the highly coveted Best White Spirit award at the San Francisco World Spirits competition, a clear indication of the significance the judges placed on quality and taste. Their coffee tequila is also exceptional, made by infusing Avión Silver and Italian Esspresso, easily trumping its competitors.

Keep an eye out for Tequila Avión, you won’t be disappointed!

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James is the Founder and Editor of The Versatile Gent.

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