Sport has always had a strong association with fashion and style, and this year the St George Queensland Reds have cemented that association by teaming up with premier Queensland menswear tailor The Cloakroom.
The Reds become the only sporting team in the country to dress their squad in a fully tailored suit designed and created for each player. The team suit, created by The Cloakroom, has been designed to reflect the Reds pursuit of excellence, dressing for success both on and off the field.
Queensland Rugby Union CEO, Jim Carmichael, said he expects the Reds represent the code with excellence in all aspects of their roles as elite athletes and ambassadors for the game.
“Building a strong partnership with The Cloakroom reflects the value we place on our team’s professional presence and there are synergies in our business philosophies and cultural principles which we are fiercely protective of,” Mr Carmichael said.
Cloakroom owner, Andrew Byrne says the opportunity to dress the Reds is a privilege.
“We are a business who strives for excellence and quality in everything we do and we have found a reciprocal attitude and culture at the Queensland Rugby Union,” Mr Byrne said.
“We believe they are the perfect partner and ambassador for The Cloakroom. Their pursuit of, and aspiration to greatness has driven us to design a unique look that does justice to a team of world class sporting professionals.”
The Cloakroom has put together 2 different looks for the players, one of which is a magnificent 3-piece navy suit with bold contrasting red tie. To accompany the new uniforms, each player has also had a pair of custom made shoes from Spanish shoemaker Carmina.
It’s a great thing for brands like the Cloakroom and the QLD Reds to be so focused on the way a team is perceived in the public eye. Dressing the team in such a personal and professional manner shows an understanding that these players are role models both on and off the field. Win or lose, there’s no doubting that the Reds will be the best-dressed bunch of gents at the post match functions this Super 15 season.