Rose and Born Stockholm

The Swedish have always projected a certain level of style and it’s not a surprise with high quality men’s retailers like Rose & Born spotted among the city. 30 years young and based out of Stockholm, Rose & Born isn’t some high brow upstart, theirs is a style that is born from taking your time and understanding what you want. At a time when most brands have moved away from physical retailing and concentrated their time on e-commerce, Rose & Born are adamant that you can only experience their trademark style and philosophy in store, that being: fabric, quality, colour and cut. These characteristics, together with a wealth of experience, a wide range of expertise and handpicked suppliers, form the foundations of Rose & Born.

A collection of in-house and collaborative brands, each collection comes with accessories that add final touches to your outfit: Pair well-tailored English cuts, single or double-breasted, with angled pockets, side slits and padded shoulders with Crocket & Jones shoes or accessorise, picking from one of the many weekend bags, briefcases, wallets, belts, colognes, cufflinks, suspenders and socks.

“Over the years we have got to know many courageous, fashion-conscious men and their individual styles. Many are still regular clients today; some call into our store on Grevgatan 2 every week, while others make lengthy trips to visit us a few times a year to stay up to date, refresh their style and sometimes even reappraise their tastes. These are the men we have in mind when we plan our new collections, expand our selection of accessories or design completely new models. Our collection today, our accessories and our collaborations were inspired by our clients. They have also contributed to the philosophy we adhere to in our store: exclusive choice, individual style. Our brand today should be a natural part of our clients’ personal brands tomorrow, whether they are in need of a discreet update or an entirely new look.” – Rose & Born. 

Rose & Born has a traditional and admirable brand ethos and you can’t help respect them for it. Their website is an excellent point of call for timeless looks and superb photo shoots. Clearly the store, which is located at Grevgatan 2 111 53 Stockholm, is a must visit for any man interested in looking his best and after 30 years is still setting an impeccable standard for retailing across the world.

Source: The Rake


James is the Founder and Editor of The Versatile Gent.

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