Since the first iPhone hit the market Apple have improved every aspect except the battery. Moving from a 4S to a 5 was a nightmare, the increased screen resolution decreased the battery dramatically and roughly 6pm every night I’d find myself with a dead phone, just in time for the commute home.
Coming to the very obvious realisation that 95% of smartphone owners have the same problem, two chaps in London set out to design a aesthetically pleasing and functional charging cord that doubles as a keyring. Popkord is simple and effective solution to our charging woes and can be purchased with a lightening adapter for Apple or a Micro USB for android.
Made of precision cast zinc and flexible rubber, the cord detaches from the unit and plugs into any USB port to power your device. Weighing in at approximately 12 grams it’s both portable and compact allowing it to accompany you any time you leave the house.
Check out the Kickstarter campaign here.