Patek Philippe Opens Rodeo Drive Boutique

The first U.S. standalone Patek Philippe boutique has just opened its doors on Rodeo Drive in Beverly Hills California. As the only standalone boutique in America, it will be the preeminent destination for the brand’s most exclusive timepieces. The boutique will showcase an expansive collection of the world’s most captivating Patek Philippe timepieces, including the recent 2012 Basel collection.

To commemorate the opening, a one-of-a kind cloisonné enamel dome clock was specially created for the Patek Philippe boutique. This signature art form is a part of Patek Philippe’s heritage, incorporating several rare disciplines such as the masterful technique of cloisonné enamel, which requires exceptional artisanal skills. The clock depicts California’s state bird, the valley quail; a prized game bird with exquisite and colorful features. (Photos yet to drop).

Celebrating the fine art of watchmaking, the new Patek Philippe boutique on Rodeo Drive features the work of famed French designer Patrick Gaguech, whose respect for tradition gives the new boutique an elegant, nostalgic style. Emphasizing Art Deco design, the 1,250 square foot boutique will feature a VIP lounge as well as a custom chandelier, created by Mr. Gaguech, who also has designed Patek Philippe salons in Geneva, Paris and London.

Start saving Gentlemen, Vegas trip with a quick stop in Beverly hills at the Patek store on the way home!

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James is the Founder and Editor of The Versatile Gent.

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