Norse Projects is from Scandanavia, Denmark to be exact, and although my first attraction with the brand was their 5-panel cap collections some years ago, it’s now their extremely well versed and designed clothing that has the majority of my attention. The Spring Summer 2013 collection was released just this week and consists of some great printed shirts, lightweight knits and of course the ever popular Scandinavian style raincoats. An interesting inclusion in the lookbook below are the Nike Freerun 2.0 Woven shoes – who said joggers were out of fashion?
As always, the pieces are all made in Europe, and the colour pallete rarely diverts from khakis and blues – it’s simple, rigorous design at its best. The lookbook, styled by Stephen Mann and shot by Sacha Maric, can be viewed below. Additionally, the collection is available for purchase now at Norse Project’s online store