Piaget Opens First Australian Boutique in Melbourne

Renowned luxury watchmaker Piaget has opened their first Australian boutique store in Chadstone, Melbourne. The jewel-shaped outlet stands out among the many other luxurious retailers of Chadstone with its classically rounded design.

‘We are incredibly proud to open our first ever boutique in Australia. Maison Piaget has close ties with clients all over the world, and we love to be able to be able to share our collections, our stories and our society with them when they are at home.  We have many wonderful clients in Australia already, and we are delighted to welcome them, as well as many new friends, to our first Australian Salon Piaget in Melbourne.’ – Chabi Nouri, CEO of Piaget.

Piaget has a long and intimate history through their Swiss roots, and the new Chadstone store is inspired by the original Geneva Salon Piaget in Rue du Rhône, making this store far from your standard jewellery and watch boutique. Instead, the purpose of the new store is to be a living space, taking customers on a journey through exquisitely-designed spaces and intricate timepieces.

A gentle combination of shadow and light creates the ultimate store aesthetic. Angled rooms, high arches, and vast mirrors assures customers will look dashing in whatever Piaget piece they indulge in. In this way, the interior of the store truly replicates the soul of Maison Piaget.

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Ryan Reynolds – one of Piaget’s biggest fanboys and long-time ambassadors.

This design accommodates Piaget’s surreal selection of mesmerising jewels, pieces, and of course, watches. Maison Piaget very much encourages its patrons to take their time and breathe in the energy of the interior. There is an open lounge, scattered with distinctly fine paintings and beautiful jewellery displays. With a slight change of mood, there is a small library area for potential purchasers to discuss their potential purchases with Piaget representatives.

When next in Melbourne, make the Maison Piaget store your next visit for a guaranteed luxuriously eclectic journey through the intricacies of Swiss jewellery and watchmaking.

For more information on the brand and their offerings, visit Piaget’s site now.


Jay is a writer and content producer for The Versatile Gent.

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