I enjoy that fact that Massimo Dutti hasn’t made it to Australia yet. As far as off the rack clothing goes, I think they are pretty hard to beat, with a superb balance of style, quality and affordability. On my recent trip to Singapore I purchased a number of everyday items, including trousers and linen shirts – I was also very impressed with the blazers and outerwear.
The Massimo Dutti Personal Tailoring SS16 Campaign focuses on the brand’s Extreme Lux and Weekend Lux lines. I’m not familiar with the Personal Tailoring offering, and the website doesn’t outline a great deal about it either. Fortunately I was in the store last week, and can see a number of styling similarities between the garments captured in this campaign, and those I handled. I thought it was worth mentioning that if you’re walking past a store on your next holiday, do pop your head in, because there’s some great stuff to be had.
Oh and these shots by Gonzalo Machado, featuring Garrett Neff, are super cool. Simple as that.
For further reading head to Massimo Dutti