For 2014/15 Spring Summer M.J. Bale shot not 1, not 2, but 3 lookbooks based on ‘The life and travels of a well-dressed gentleman’.
And travel they did! First the team headed to Florence with their model Jimmy to shoot some classic styles amongst modern menswear icons at Pitti Uomo. Following the trade show they returned and shot Jimmy and Alex in the studio, then they threw Alex on a plane to Japan with photographer extraordinaire Hugh Stewart to capture the lighter side of their summer collection.
We grabbed a sneak peek at the Tokyo shots when we were at Queen Street viewing the new collection and loved what we saw, and now we’ve got them available for your viewing pleasure. The 2014/15 Spring Summer collection is more than just suiting, in fact it’s as heavily focused on everyday menswear as it is formal attire. Canvas and linen add some versatility to the M.J. lineup which can be dressed up with pattern shirts and ties or down with open polos and shorts. Whilst M.J. Bale has always catered to all areas of the male wardrobe I think the 2014/15 collection takes it to a new level with more adventurous colours, patterns and materials. Ultimately I think the collection has grown up and relaxed and I think this shoot in Tokyo captures the less serious side of the brand really well.
Be sure to check out the new kit in store now or online.
M.J. Bale on location in Tokyo
Photos by Hugh Stewart
Styling by Ryota Yamada
Art Direction by David Hutton