The key to truly successful products is combining function and style, like the Ipod. It’s fine to have a product that works but it’s never going to sell if it’s ugly. When I got a heads up about LUMO LED Cycling Apparel last week the first thing I thought was ‘these guys have hit the nail on the head’. Discreet, unbranded outwear that can be worn to the office or the pub with incorporated LED lights to improve cycling safety – I’ve desired such a product more times than I can recall.
3,500 cyclists have been killed or seriously injured on Britain’s streets in the last 12 months, with 92% of fatalities occurring in low light conditions. The most common cause of accidents is due to drivers failing to see the cyclist. LUMO’s jackets and bags incorporate LED lights that are more visible than a fluorescent jacket, yet are completely concealed until they are switched on.
The lights are visible from over 400 metres away and their placement has been deliberate to ensure they’re visible regardless of riding position. The LEDs are completely waterproof and washable and are powered by a removable USB-rechargeable battery unit that is tucked away in a small inside pocket. LUMO jackets are also packed with cycling-friendly features like a Schoeller® 3XDRY® finish to ensure water-resistance, dirt repellence and breathability, dropped hems, inner cuffs, stretch shoulders and lots of useful pockets. At 200 pounds you’re spending less than a complete Rapha kit and improving your safety on the bike.
You can purchase LUMO products via their Kickstarter campaign here.