Harley-Davidson Enters Race to Buy Ducati

In a move that is set to make hardcore Ducati fans blood boil, U.S. motorcycle maker Harley-Davidson is lining up a takeover bid for Italian rival Ducati.

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The move to buy Ducati would unite two of the most famous manufacturers in the world and could be worth up to 1.5 billion euros ($2.2 billion AUD), sources told Reuters. Indian motorcycle maker Bajaj Auto and several buyout funds are also preparing bids for Ducati, which is being put up for sale by German carmaker Volkswagen.

Milwaukee-based Harley-Davidson, which currently commands about half the U.S. big-bike market, has hired Goldman Sachs to work on the deal, one source familiar with the matter said, adding tentative bids were expected in July. Volkswagen, whose Audi division controls Ducati is working with investment boutique Evercore on the sale which will help it fund a strategic overhaul following its emissions scandal.

More to come…

TVG reviewed the new Harley-Davidson Street Rod 750 in April, check it out here.

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