Frederique Constant is a name synonymous with classic styling, far from what we’ve seen in any Smartwatch that has entered the market thus far. They haven’t allowed that to deter them though, in fact they’ve owned it by creating the ‘Horological Smartwatch, bridging the gap between Silicon Valley and the swiss watch industry.’
The Frederique Constant luxury Swiss Smartwatch was created by a new Swiss company called Manufacture Modules Technologies (MMT), a joint venture between Union Horlogère Holding, (who owns own Frederique Constant and Alpina) and Fullpower Technologies who are the brains behind Jawbone and Nike activity trackers.
Unlike the Smartwatches we know, the clunkily named Swiss Horological Smartwatches will display information in analog form via sub dials on the watch face. The watch is powered by a quartz battery which will run Fullpower’s MotionX patented sensor-fusion engine which tracks activity and sleep patterns. Frederique Constant claim the battery will last for two full years so there’s no need for a nightly recharge but I can’t help but question how wearable the watch actually is. I for one never sleep in my watch, I certainly don’t train in it (in fact I try to avoid any excess sweating on my leather strap) and I don’t consider normal daily walking the ‘x factor’ for a healthy lifestyle. Nevertheless the Swiss Horological Smartwatch will track your activity and automatically synchronise it with applications on Apple and Android smartphones.
Despite its somewhat redundant usability I applaud the direction, and I’m impressed with the traditional design and innovation from a relatively entry level brand.
Watches will go on sale in June, and prices will start at US$995 (for Alpina models). The gold-plated Frederique Constant model shown below will retail for US$1,295.