As TVG grows and shapes itself we’d like to think of ourselves as well rounded lifestyle brand, so when I read the ethos for new British brand Fourth & Main I was instantly enticed. F&M advertises itself as a lifestyle brand, more than just men’s fashion. Nestled within London’s creative culture F&M’s debut menswear collection channels the youthful exuberance of the people who populate it and the infinite styles they display. The collection consists of both a capsule range of men’s basics and a bi-annual arts and culture publication, known as Fourth & Main Journal, which is geared towards showcasing a new generation of writers.
Their first collection features unlined tailored linen jackets, chore coats, club collar shirts, tailored shorts & chinos with side button fastening, lightweight knitwear and swimwear, all with perfect fit and detail. Its simple, elegant and most importantly timeless, concentrating on cottons, shapes, collars and details – a collection of wardrobe classics that will remain with you for years to come.
Fourth & Main are a confident young brand run by a collection of creatives who embody both those qualities. “Our hope is that this youth-driven content bears out a return to old-fashioned values of form and presentation that are close to our hearts”.