Notice something different on your News Feed?
After months of user testing in a handful of countries, overnight Facebook released “Reactions” to the rest of the world. The Facebook Reactions feature isn’t so much a new tool as it is an extension of an existing one; by long-pressing—or, on a computer, hovering—over the “like” button, users can now access five additional animated emoji with which to express themselves. Each emotive icon is named for the reaction it’s meant to convey. “Like” you already know—say hello to “love,” “haha,” “wow,” “sad,” and “angry”.
But there’s more (there always is). It’s not simply just a way for you to better express your emotions about a particular post. Facebook have confirmed that it will use data gathered when you use the new emojis to alter your News Feed and learn more about what you like. Further controlling what you see and keeping you glued to your News Feed.
Emoji wisely folks.