Sponsored by Dreyfuss & Co.
We get hundreds of emails a year from watch brands asking us to write about their products. Sifting through the mountain of emails it’s rare we come across something that we’re genuinely interested in writing about – Dreyfuss and Co were an exception. Originally founded by Rene Dreyfuss in 1925 as the Dreyfuss Fils watch company, Robert Dreyfuss relaunched the brand as Dreyfuss & Co. in 2005, with a passion for hand made Swiss watches.
First shown at Baselworld in 2015, I was keen to get my hands on the Dreyfuss & Co Duo Timezone for three main reasons: handsome design, function, and price. As a frequent traveller, I’m always interested in dual timezone watches, especially smart looking examples with interesting price tags.
Affordability is always a hot topic in the watch industry, with cost being the main barrier to entry for a lot of people into the top echelon of manufacturers. Whilst high prices might increase exclusivity, it doesn’t necessarily increase desirability. For many, the idea that a watch represents excellent value can be as alluring as the exclusivity of higher priced models.
Unboxing the Dreyfuss & Co Duo Timezone, there’s definitely a sense of value, with the watch presented in a lovely stained wooden watch box with room to accommodate another four watches. Housed in a striking gold polished 39mm case, the dial features two symmetrically placed sub dials with a ‘big date’ window above the 6, protected by domed sapphire glass. The right sub dial features the seconds with minute track, whilst the left accommodates the second timezone, identified by roman numerals. The sub dials are integrated very well, clear to the eye but not detracting from the main timezone.
On the wrist it’s a watch that makes an instant impact, not just through its appearance, but also its build quality and weight. There’s also a host of smaller details that add a level of distinction to the overall package, notably the crown with the brand’s logo inlaid, the textured dial and the elegant Lancette style hands. I also admire the brand’s confidence to include a deployment clasp, and a good one at that. It operates smoothly and assuredly, and comes paired with a quality leather strap.
My only qualm with the Duo Timezone is the movement, I think it loses a lot of its romanticism utilising a Ronda quartz 4220.b. instead of a mechanical ETA 2893-2 or Sellita SW200. I find adjusting the time on quartz movements rather odd, not that this one doesn’t do it effortlessly. Setting the second timezone is also a piece of cake, done so via a smaller push button on the right-hand side of the case below the crown.
Fans of classically designed timepieces from the likes of Breguet or Frederique Constant will find the Dreyfuss & Co Duo Timezone particularly pleasing, as will those who view it on your wrist. If you’re not opposed to battery operated movements and are seeking a handsome gentleman’s watch with a practical function, then the Duo Timezone, at £525 RRP, is certainly a solid option.
8th Avenue Watches distributes the Dreyfuss & Co. brand in Australia. You can visit their website for locations.