Calvin Klein has released a striking short film entitled Provocations to launch the company’s Spring 2013 collections for all three of it’s brands. True Blood’s Alexander Skarsgård and model Suvi Koponen star in the 10 minute film showcasing both the men and women’s collections from Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans.
“Mr. Skarsgård and Ms. Koponen are portrayed in a complex journey through sleek, architectural settings to dark and mysterious milieus. Fire, air and water are recurring elements used throughout the creative, speaking to the strong connectivity to nature common to all of the brands’ design aesthetics. Through its sensual and evocative visuals, Provocations captures the company’s legacy of modernity, aspiration and rule-making innovation.”
They claim the cohesive nature of the film allows the company to convey the overall vision of the brand in a more meaningful and impacting way. Whether you feel the same way about the film or not there’s some stunning shots and you can certainly see the production quality. Personally we think it’s nice to see a brand thinking outside the box.