BMW announced last week that they would cease production of the 6 Series, timed perfectly with the release of a Petrolicious clip about the glory of the original 8 Series and now the announcement of a brand new BMW 8 Series. Froth.
Due to arrive as a production car next year, the Concept BMW 8 Series is an example of BMW’s new push toward a richer model mix and higher profit margins, while putting less focus on volume at the bottom end of its range.
“The BMW Concept 8 Series is our take on a full-blooded, high-end driving machine. It is a luxurious sports car, which embodies both unadulterated dynamics and modern luxury like arguably no other. For me, it’s a slice of pure automotive fascination.” BMW Design Boss, Adrian van Hooydonk.
Van Hooydonk, who was personally responsible for the design of the second-generation 6 Series coupe that debuted in 2003, suggested the 8 Series’ new design language and sharper lines will appear on future BMW models.
“It also showcases a new approach to the use of forms which is reflected particularly prominently in the car’s surfacing,” he says. “A handful of crisp lines mark out clear surfaces, and the car’s volumes are powerfully sculpted. Together, these elements make a forceful statement and create a model brimming with character. In short, this is a driver’s car.”
While it has yet to release any detailed specifications or powertrain information, it will be larger in every dimension than the 192.7-inch F13 6 Series coupe and will deliver greater rear passenger space by adding length to the outgoing 6 Series’ 112.40-inch wheelbase.
Based on the architecture of the current 7 Series flagship, the production version of the Concept 8 Series is planned to pitch its price tag somewhere between the 760i and the entry-level Rolls-Royce Wraith.
Sources suggest the concept car runs twin-turbo 6.6-liter V12 power, which is planned to be the nameplate’s flagship powerplant in production. The M division will build a faster M8 model, powered by the M5’s biturbo V8.