Benson shorts made quite the impression on our readers earlier this year when we previewed their Endless Summer range of resort style shorts. Their Spring Summer range for 2012/13 ‘Sun Chases’ encapsulates an Australian summer with bold colours and tailored fits, providing great streamlined designs for absolute comfort.
The new campaign once again encapsulates a holiday/resort style vibe with beaches, beautiful women and some ripped guys wearing bright shorts – its an aspirational style shoot which makes you want to quit your job and be where they are. For this season Benson have done a small run of denim shirts in varying colour washes as well as releasing some additional styles, including the Fade Short and Mollard Tennis. The simplicity of these shorts is what resonates so well, and when combined with some subtle branding, some great colour ways and a good fit, its a recipe for success.