In 2012 we wrote of a collection by LA based brand Beautiful Ful, boldly stating it was one the best and most well executed look books we’d ever seen. Fast forward 18 months and Alejeandro Rodriguez is still producing the goods, this time fuelling the creative direction of the 2014 lookbook with his passion for the greaser car and motorcycle culture of the West Coast.
Our inspiration this season was something that I’ve always kept in all of my collections. California Culture. I took it back to my “roots” and used the inspiration from my very first collection, but expanded on it more and showed more detail. The greaser/car/motorcycle culture has always been something that I kept close to heart. A lot of the men I grew up around were part of this culture and it influenced me tremendously. Alejandro Rodriguez, Owner & Designer.
This collection has serious attitude, coupled with some amazing clothing pieces. As Rodriguez states above, the Beautiful Ful Spring 2014 collection is a departure from the colour and print of previous years, instead pulling it back and drawing on some of his earlier work. Think textured leathers, short-sleeve shirts, faded denims and fitted tweeds. Beautiful Ful has an amazing eye when it comes to exhibiting their clothes through lookbooks – they create a story, develop a strong connection with the viewer and suddenly the clothes become part of something a lot bigger.
The collection is available online and in selected stores (none in Australia).