On September 28 bars and pubs across the world will celebrate Arthur Guinness Day. This globally recognised day marks the remarkable legacy of Arthur Guinness, who in 1759 signed a 9,000-year lease on the St James’ Gate Brewery in Dublin for an annual rent of £45. On Arthur’s Day 2012, Guinness lovers from 55 countries around the globe will join together in their local pubs to honour the life and legacy of Arthur Guinness, and raise a toast to the founder of the world-famous Irish stout.
Guinness has an incredibly strong and vocal support base of dedicated consumers. There are few beers in the world that have such a die-hard and dedicated fan-base. The longevity of the brand and story that binds it together transcends generations and whether you enjoy the drink or not, you can’t help but appreciate the legacy that it stands for.
This year Guinness has teamed up with local Australian singer/songwriter Angus Stone to record two covers of quintiesential Irish songs (Dreams by The Cranberries and The Blower’s Daughter by Damien Rice) – one of which will be voted the official song of Arthur Guinness Day 2012. We were lucky enough to catch Angus perform the two tracks last week at an intimate performance at The Rose Hotel in Newtown, which may I add put on a spread of food and drink that seriously impressed TVG.
So come September 28, find yourself a Guinness dispensary, order a pint and listen out for the winning song.