This collection of amazing 1980s Apple prototypes popped up on Tumblr recently and as you can imagine, have had a lot of attention. The images come from a book published by the founder of ‘frog’ design, Hartmut Esslinger. The book titled ‘Keep it Simple’ is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982.
This process started with the so-called “Snow White” project, a design competition won by frog. The result of this partnership between entrepreneur and designer is of historic dimensions: Steve Jobs was the first to make Strategic Design the core of Apple’s Business Strategy. By this, Apple grew from an originally technology focused company into one of the world’s most successful, global brands, and this was achieved by creating and delivering innovative and intelligent products.
Even 30 years on it’s crazy to see how their current designs have evolved from these distinctively Apple prototypes. And most importantly just how visionary Steve Jobs truly was.