A Watch Maketh the Man

Former head of fashion at David Jones for 25 years and Founder of DBC Consulting, David Bush picks out 6 of his all time favourite timepieces.

David Bush

I have long since been intrigued by the march of time. As I get older that curiosity continues to strengthen. We all watch time closely, always running late, always striving to make that appointment on time. Ensuring we don’t miss a train or a plane leaving at a certain time.

We wish time away. Waiting for that same train or plane to arrive on time to some exotic location or perhaps not so exotic.

So why not make the experience of watching time fly a wondrous one. One, which allows you to step into another zone, another continuum, through a piece of fine engineering that you love.

Or forget all that babble and lets just discuss stylish and extraordinary timepieces that we love to look at many times in every day.

My love of watches started when I was given the opportunity to wind my uncle’s fob watch, given him by his father, my grandfather. A spectacular piece it was, gold and heavy. Slick and masculine. Never apart were my uncle and his watch.

Likewise my father and his watch. Given to him when he retired from the only company he ever worked for. A stylish and classic Baume & Mercier. He wore that watch with the most extraordinary pride for the rest of his life. I still admire that watch not only as it represents times past, but for its precision and magnificent beauty.

So you see I love to appreciate fine watches.

My favourite time of day is 6pm, the work day is normally over and its time to focus on relaxation . So I have chosen 6 of my all time favourite timepieces to share.

Panerai – Luminor Marina

Panerai Luminor Marina

Giovanni Panerai started his business in the most architecturally beautiful city on the planet, Florence in 1860. Its not surprising that watches conceived in this inspiring city has become amongst the most desired.

The Luminor was originally created for the Italian Navy, hence its practical appearance I chose the polished steel band and black, which in my opinion adds its modernity. If you like big (44 mm Diameter), bold and weighty then this is your watch. A watch that works in the office or underwater. It doesn’t get much better than this beauty.

IWC – Portugieser Chrono


It’s rare for a fine watch company to have started outside of Europe. IWC was conceived in Boston in 1868. This Portugieser collection is refined, slim and very elegant. Inspired by the sea. You can see yourself sailing the cape on a 30- foot cutter, complete with navy blue captains cap. Black face and band is my colour of choice. It has possibly the most elegant stopwatch function if any watch in its class, which adds to its authenticity. Smart enough for the office or more formal occasions.

Omega – Omega Speedmaster

vuecI have been sold on this watch since I was in my teens (only a few years ago). The Speedmaster First launched in 1957, it first featuring its distinctive arrow hand. The resurgence of the iconic 1957 watch comes in the form of the Speedmaster 57′ also distinguishable by an arrow hand paying homage to its ancestor. This watch has it all, a classic tool watch with practical chronograph function, in a rugged steel case – a real man’s watch.

Rolex – Oyster Explorer 1

download (6)

I seem to be obsessed with watches that have been places. The Explorer is a mountain climber, literally. It has been to Mt. Everest, on the 1st accent in fact. This watch will take you anywhere anytime of the day or night. Totally unassuming and friendly, Simple and stylish. You’ll wear this your entire life. It’s a modern classic big or small.

88 Rue Due Rhone – Rive 41mm


The address, 88 Rue Due Rhone is located in the heart of Geneva. So too is the essence of this brand deeply Swiss. Although considered a puppy in the world of Swiss watches, (launching in 2013) it has an impressive pedigree. The founding partners both grandsons of watchmaker Raymond Weil.

I love the Rive Collection, especially this simple black 41 mm model. Youthful and simple a great recipe for any modern timepiece.  The sharp Orange seconds hand with 8-shaped counterweight give the watch a real fashion edge. 8 in many cultures is a numeral offering good luck, it’s also the brand’s logo. All in all a great all rounder and compared to many other luxury timepieces it’s well priced. I’m not a betting man but I suspect we shall see this watch appear in a super spy movie soon enough.

Vintage Hermes Chrono – by Universal Geneve


I have lusted after this watch for years. As yet I have not succeeded in tracking down the perfect specimen. In my view, one of the most beautiful watches ever built. Designed by Gerald Gerta in the 50’s it remains timelessly chic and stylish. A slim modern dress watch in stainless steel featuring an off white face. Its movement has yet to be surpassed. If you find one before me I will not be a happy camper.

Leave a Reply

Your email address will not be published. Required fields are marked *