Unless you have a real eye for watches, a quick glimpse of a Rolex in a film may go unnoticed. Rolex has put together a 60-second montage, a small history of the classic watch in film. Recently airing at the Academy Awards, the video features Marlon Brando, Harrison Ford, Paul Newman, Al Pacino and more, all sporting a Rolex in a memorable scene. Titled ‘Celebrating Cinema’, the short video features no actor that had any commercial relationship with the brand, each actor simply chose the watch, reminding us why Rolex remains the brand it is today. A history of Rolex in film, watch Below.