24 Hours in Melbourne: Mini Paceman Launch

Last week TVG was invited to Melbourne for the launch of Mini’s new Sports Activity Coupe the Paceman. Mini Australia has teamed up with some of the world’s most creative minds to push their new model which they say “rides comfortably on the intersection of design and functionality”. The Paceman Pop Up store at 250 Chapel Street Prahran was the venue for the launch and featured a unique installation from 3sixteen’s Andrew Chen. We had a quick chat with Andrew at the event who was stoked to be recognised as a collaborator, sharing the same passion for design and details as Mini did for the Paceman project.

The store will be open for the next 6 months featuring 6 different collaborators including Andrew Chen (Denim), Mark McNairy (Shoes), Sigurd Larsen (Industrial designer), Alfredo Gonzales (Customised socks), Timothy Everest (Bespoke tailor) and Sam Huff (Handcrafted leather goods). Not to forget the main attraction, the Mini Paceman will also feature in store over the 6 months and comes in a variety of forms, including both a standard petrol and diesel, a petrol and disel S line and finally the John Cooper Works to top of the range.

We’ll be test driving the Paceman this weekend with a full review to come next week!


James is the Founder and Editor of The Versatile Gent.

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