24 Gifts in 24 Days: Flinders Automatic by Melbourne Watch Co.

Today I received my second email about a suitable watch for Christmas and today is the second time I’ve recommended the Flinders Automatic by Melbourne Watch Company.

Melbourne Watch Company is a new Australian owned and operated watch producer who recently launched their debut model, the Flinders Automatic. Melbourne Watch Company’s goal is to offer customers high quality mechanical timepieces at an affordable price which reflect the elegance and style of the city for which their brand is named. To put it it simply, I’m impressed.


The Flinders Automatic is a great looking watch featuring strong masculine lines and a host of thoughtful details on the dial, hands and sapphire case back – I’m actually having a hard time deciding if I like the back or the front of the watch better! I can’t tell you how refreshing it is to see an Australian company producing a competitively priced mechanical watch that looks excellent.


Based on the company’s own original design, the Flinders Automatic steers clear of the ‘fashion’ designed, battery operated garbage, which has flooded the market in recent years from numerous companies I won’t name. Instead, it features the ever efficient Miyota Cal. 9015 self-winding mechanical movement with date feature. The 24 jewel automatic movement operates at 28,800 BPH, with a power reserve of 42 hours when fully wound.

The design of the Flinders Automatic has been carefully considered with high grade 316L stainless steel cast to produce a relatively slim design with a case height of 9.8 mm, suitable for business and formal wear. Complemented by an anti-reflective sapphire glass display, genuine leather strap and choice of two dial colours, the Flinders Automatic is an attractive package for those looking for a solid everyday watch that doesn’t cost four figures.


The watch, combined with the company’s sympathetic understanding of market trends and customer needs, has already generated significant consumer interest. Pre-orders are being taken for delivery of the watches in February 2014 – sure it’s not going to arrive on Christmas Day you’re not going to complain when your significant other hands you a card saying this watch is only a couple of months away.

Both the black and white dial versions are on offer at $395AUD for advance purchasers, set to retail at $525 later down the track.

Melbourne Watch Company is seeking funding through Indiegogo to produce the first run of the Flinders Automatic. You can check out the campaign here.



James is the Founder and Editor of The Versatile Gent.

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