Pricing in Australia for 2018 Rolls-Royce Phantom starts from $950,000 for the standard wheelbase and $1,100,000 for the extended wheelbase. That’s a baseline figure prior to customisation, and every single car to come out of the factory will be a bespoke commission.
Last year on my tour of the Rolls-Royce factory I learnt of some insane requests by clients, like an interior littered with diamonds, a specific tree on client’s property made into veeners for the dash and a clock with a dial made from a precious stone mined by the client in South America.
The old phrase ‘if you have to ask, you can’t afford it’ has never been truer than at the top of the luxury car industry and the Rolls-Royce Sweptail is the perfect example. The brand will create anything you ask for and there’s no benchmark for pricing a retractable vanity mirror built into the rear pillar next to the client’s head.
The point I’m getting at is, as an average Joe, there’s no point trying to justify these cars because the people who are buying them are so rich it doesn’t even matter. However, in the case of Rolls-Royce, they are buying the finest machine on the road and that’s something I firmly believe. If you haven’t driven one or been driven in one, you’ll never understand just how impressive they are.
The 2018 Rolls-Royce Phantom is a magnificent beast, one that will command a presence like no other on the streets. Elements of the bold and angular outgoing Phantom, as well as Ghost and Wraith, have been seamlessly mixed to capture the brand’s establish design DNA and give the new Phantom a commanding position at the top of the Rolls-Royce food chain.
Built on a new all-aluminium spaceframe and powered by an effortless 6.75 litre twin-turbocharged V12 engine delivering 420kW, the new Phantom promises to deliver the waftiest ride you could possibly imagine. New technology reads the road ahead and adjusts the air suspension accordingly while working with state of the art chassis controls to eliminate roll and improve handling. In the words of IT, “you’ll float too”. In complete silence, I might add.
A selection of rear seating options is available, from a lounge to individual formats. Technology is plentiful and hidden until required, leaving only the visual majesty of the finest ethically sourced wood, leather and billeted metal for all to admire. The famous coach doors can now be closed from the exterior by touch sensitive door handles and of course, the famous door stowed umbrella makes a triumphant return.
The new 2018 Rolls-Royce Phantom is the pinnacle of luxury motoring. There’s not a lot else I need to say. Enjoy the snaps.
First dealer Demos will arrive in Q1 of 2018 with first customer orders expected to land before the end of 2018 taking roughly 9 months to build.
To find out more about the 2018 Rolls-Royce Phantom head to their website.